We cannot wait to see the results of the collaboration between luxury fashion grand Viktor&Rolf and leading bridal wear designer Justin Alexander
In what is probably the biggest news to hit the bridal industry so far this year, the announcement that avant-garde luxury fashion brand Viktor&Rolf will launch its first bridal wear collection in partnership with Justin Alexander, a global name in wedding dress design during New York Bridal Week this October left us hyperventilating with excitement. Seriously, this is MEGA!
The new wedding dress collection, Viktor&Rolf Marriage is said to be a representation of Viktor&Rolf’s artistic interpretation of bridal wear, adhering to the three key brand pillars: Unexpected Elegance, Conceptual Glamour, and Provocative Couture.
Explaining the move into bridal wear, fashion artists Viktor Horsting and Rolf Snoeren said:
“We have always been fascinated by wedding dresses. A wedding dress is like a story, a small universe in its own right. It is an icon of one of life’s most precious moments. Each dress in this collection has an individual, autonomous character. Our love for wedding dresses is evident considering the many times we have designed them throughout the years.”
Leveraging Justin Alexander’s decades of bridal industry expertise, the Viktor&Rolf Marriage collection will launch a range of original styles highlighting sculptural and outspoken elements.
The range, characterised with its striking detailing and voluminous tulle creations, features Viktor&Rolf’s iconic bow signature and opulent handcrafted embroideries, informing a romantic collection of classic and feminine designs with a surreal twist.
We can’t wait to see collection when it debuts on the runway at New York Bridal Week – watch this space!