At Allure Bridals we understand that the Look of Allure is about more than just the dress. We understand that every bride deserves and needs to feel confident and beautiful on their wedding day. From the moment a woman becomes engaged, she begins searching for ideas for her special day. Here at Allure we focus on selling a feeling and emotion that will capture the bride and lead her to our brand. We strive to become a trusted source of inspiration for the bride as she plans her entire wedding. From her dress, to her shoes, we want the Allure brand to be on her mind. Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is our three bridal collections: Allure Bridals, Allure Romance and Allure Couture along with Madison James, our debut designer collaboration.
For Our Allure Bridals Collections, We Believe In The Details—Beading, Floral Appliqués, Dramatic Backs, And Perfect Draping
Every gown features details to set it apart and make the bride shine. Beaded lace, English net and rich satin compose gowns that are nothing but glamorous. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be through our media presence. We always draw much of our inspiration from traditional bridal design, but we also take care to depart from the status quo in the small, defining details. Each of the Allure Women gowns is designed with the same care and attention to detail we pour into every aspect of our collections. We design the Allure Women collection with our brides in mind — we want them to feel completely beautiful, comfortable and thrilled on their big day. Our award winning Allure Women’s collection offers brides a wonderful selection of fashionable designs perfect for any figure, whether you desire a soft, flowing design or a romantic ball gown.