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Brand Behind ‘Most Pinned Dress’ Launches Budget Line

Our obsession with Australian brand ‘Grace Loves Lace’ continues...


Bridal label Grace Loves Lace, the designer behind the ‘world’s most pinned wedding dress’ on Pinterest, has brought out a brand new range this month, aimed at the budget conscious bride.

With weddings becoming increasingly expensive, it’s no surprise that there is a growing trend amongst millennial brides to seek out more affordable gowns, which is exactly why highly sought after designer label ‘Grace Loves Lace’ is now making bridal fashion accessible for those who don’t want to break the bank.

Grace Loves Lace

The Australian brand has launched a capsule wedding collection called ‘Les Deux’ and ALL dresses come in under €1000! The range is aimed at the woman who is seeking the perfect white dress without going overboard and just a little hint of bridal.  The collection is inspired by history’s ‘femme fatales’, free spirits and can be compared to an un-done French ‘it girl’. The collection features two gowns and five two-piece ensembles – giving a nod to the trend of bridal separates.

Grace Loves Lace

Grace Loves Lace founder, Megan Ziems said:

“The Les Deux woman wants to wear an effortless dress without the wedding-gown stereotype. We’re seeing an upward trend of more casual settings like dinner parties, rooftop drinks or intimate elopements,’ she continued. This range focuses on fusing luxury with affordability, it is for the kind of bride who breaks the rules, and appreciates quality but won’t sacrifice on comfort.”

The range is quite daring with lots of laser cut lace, flashing mid-riffs, fitted silhouettes and plunging necklines.

This collection is perfect for the modern bride who is described as carefree, adventurous and effortlessly stylish.  They are handmade in Australia with luxurious stretch lace and are available for International Delivery from their website – visit it here.

Set Feature Image Credit: Grace Loves Lace